top of page


OUR STORY - About V SPECS
We Were Tired of Specs Being an Afterthought. So We Built a Better Way.
V SPECS was born from 20+ years of real-world experience in architectural specification writing. Founder and Registered Specification Writer (RSW) Mark Clemmensen saw the gaps firsthand — vague formatting, missing sustainability, and specs that didn’t reflect the quality of the products they represented.
So we created something better: a system that scores, simplifies, and elevates your specs — while educating your team and empowering your sales.
MEET THE TEAM - Mark, Melissa & Kristina
We’re a Family-Run Company
That Runs Like a Spec Machine.
Our education-first approach is changing the industry. Through weekly SPEC SHORTS comics, the Technically Speaking Podcast, and our New-2-Sales Training Program, we’re building tools that support reps, consultants, and architects alike.
When you engage with V SPECS, you’re not just updating your specs — you’re building a smarter, stronger industry.

Mark Clemmensen
FOUNDER
REGISTERED SPECIFICATION WRITER
​+1 (365) EDUCATE (338-2283)
20 years of spec leadership. Believes specs should be readable, reliable, and respected.

Melissa Clemmensen
OWNER
EXECUTIVE COACH

Kristina Dunn
ILLUSTRATOR
BUSINESS DEVELOPMENT MANAGER
​+1 (905) 449-1236
Leads communication training for reps and spec writers using NLP-based techniques.
The creative mind behind the comic strip and our campaign storytelling.
AS Featured
We’re proud
to be recognized by leading publications for our work redefining quality and communication in the construction and technical sales industries.
Cover Feature
Top 100 Innovators & Entrepreneurs
2024
Mark Clemmensen was selected for the Top 100 Innovators list and spotlighted for founding the world’s first consultancy to issue a verified certification seal for architectural specifications.
Cover Feature
5 Most Visionary Leaders in Construction
2025
Mark and Melissa Clemmensen were featured on the cover of CIO Times for pioneering V SPECS’ specification certification process and coaching programs that fuse technical precision with human connection.
or
Click the magazine cover images above to download our magazine spreads!
WHY SPECS MATTER
(Specs = Trust Documents)
Specs Are More Than Legal Documents.
They’re Trust Documents.
A well-written spec builds confidence, reduces confusion, and saves projects from the chaos of coordination failure. But most specs are still treated like an afterthought — slapped together, over-edited, and misunderstood.
We’re on a mission to change that — with VERIFIED™ tools, teaching, and
team support.
EVENTS & SPEAKING Engagements

See where the V SPECS team is presenting, attending, or guest-speaking next,
and check out recaps of our past events and seminar recordings.
Upcoming/Recent Events:
-
CSC National Conference – First Time Sponsor - Gold
-
Wed May 21, 2025 - Sat May 24, 2025​
-
Delta Hotels St. John's Conference Centre
120 New Gower Street
St. John's, Newfoundland A1C 6K4
-
REGISTRATION CLOSED

-
RAIC Conference on Architecture – V SPECS Booth
-
Sun June 1, 2025 - Wed June 4, 2025​
-
Hotel Bonaventure Montréal
900 Rue De la Gauchetière O
Montréal, QC H5A 1E4
-

REGISTRATION CLOSED
-
iSAW2025 – Spec Awareness Week – Sept 22nd – 26th
-
Paintball booked for Sept 26th for 30 ppl​
-
​Price for tickets - $25 each
-
Price Includes:
-
Equipment Rental (Vest, Mask and Goggles)
-
Paintball Gun
-
Coveralls
-
100 Paintballs
-
-

bottom of page